Won’t Purchase Full-Price Video Games, New Study Finds
The only game I’ve ever seen sold at full price on a consistent basis was Factorio. Every other publisher seems sold on putting $60-80 on the label and then floating 10-30% discounts as the sales cycle permits.
It’s the Macy’s model for sales. “You’re getting a $20 discount on a $60 game” sells more titles than “Here’s a game for $40”.
The only game I’ve ever seen sold at full price on a consistent basis was Factorio. Every other publisher seems sold on putting $60-80 on the label and then floating 10-30% discounts as the sales cycle permits.
It’s the Macy’s model for sales. “You’re getting a $20 discount on a $60 game” sells more titles than “Here’s a game for $40”.